This photograph was the hero image of the product launch campaign for the launch of Tata Harper Skincare's Limited Edition Honey Blossom Resurfacing Mask. I provided creative direction for this campaign, inspired by the lush, fragrant honey-and-floral based formula, and styling for the image.
This photo captures the luxurious, plant-based nature of Tata Harper Skincare's products and showcases an array of best sellers. I provided creative direction and styling for this image.
This photograph led Tata Harper Skincare's newsletter announcement of its 2015 award-winning projects. I provided creative direction, sourcing and styling for this image.
In summer 2015, I hired photographer Kristen Kilpatrick to join us in Vermont for a day of portraits of Tata Harper, founder of Tata Harper Skincare. This photo stole the show and beautifully captures the marriage of natural and glamorous that defines the skincare brand. I orchestrated the photoshoot and provided shot-by-shot styling.
We needed a photo of the three best-selling products of 2015, so I got playful with dramatic lighting, russet-red roses and high contrast colors, creating a product portrait that's as striking in our email newsletter as it is on Pinterest. I provided creative direction and styling.
Tata Harper Skincare's 2014 Black Friday Campaign
This photograph led the 2014 Black Friday (In this case, "Green Friday") campaign for Tata Harper Skincare. I provided creative direction for the campaign, and sourcing and styling for this image.
Black Friday 2015
This image led the Black Friday Campaign for 2015 (again, "Green Friday" for Tata Harper) for all digital assets. I provided creative direction and styling for this image.
Rose Hip Oil
This image was taken for Tata Harper Skincare's Open Lab program, an initiative that combines transparency and storytelling to connect consumers to the creation of their skin care. I provided creative direction and styling for this image.
Soothing Muscle Gel
Tata Harper Skincare's Soothing Muscle Gel is a treatment for aches, pains and sore muscles. To connect this image to its target consumers - athletes - I created this image to tell a story of this product's place in their gym bag. I provided styling.
Tata Harper in the Press
This portrait of Tata captures her immersed in all of the magazines her products appeared in this year. I provided planning and styling for this image.
For the Tata Harper Blog, I created, styled and photographed a delicious carrot, orange and turmeric juice.
Welcome Email Newsletter, Tata Harper Skincare
Award Winners Email Campaign, Tata Harper Skincare